About The Coaches

Here you will get to read about myself and my select team of coaches who work under me in the Cover Model Body Personal Studio.


Cover Model Body Health & Fitness Expert Darragh Hayes Receives World Wide Attention. 

  USA Today Header – World Fitness Elite

Cover Model Body Gym Owner, founder and Personal Trainer Darragh Hayes has been named Mr. Ireland, Mr. International Model, and Mr. Universe Model and trains others to achieve Cover Model Body physiques


Cover Model Body Personal Trainer Darragh Hayes is the owner and director of Cover Model Body Personal Training in Dublin, Ireland. As a fitness model, fashion model, personal trainer, and physique transformation specialist, Hayes is sought after, not only in his home country of Ireland, but around the world. 


As a celebrity model, he has modeled all over the world and has been featured on television and in magazines and newspapers worldwide. As a trainer, he has helped hundreds of people transform their body into a “cover model” type physique. 

Emmet Bannon’s Cover Model Body Training Transformation

**Emmett Bannon sliced his bodyfat in half (15% to 7%) in only 7 weeks with Darragh’s scientifically designed Cover Model Body Personal Training System**


Competitively, he has earned the prestigious titles of Mr. Ireland, Mr. International Model, and, most recently, Mr. Universe Model. He has worked with very large global brands such as Calvin Klein, Tom Ford, Lucozade, Diet Coke, U Magazine, Fate Magazine, Natural Muscle Magazine, Men’s Fitness Magazine, and Men’s Health Magazine. 


He was also a professional soccer player on teams in Ireland, Spain, and the United States. Today, along with other worldwide appearances, he is seen on billboards and other advertising media in five different countries throughout Asia promoting L-Men, the largest sports supplement company in Asia. 


Darragh Hayes Billboard Model for L-Men Campaign 2011 in Asia

Hayes earned a Bachelor of Business Studies Degree from the Dublin Institute of Technology in Dublin City Centre. He is also a Certified Personal Trainer (CPT) from the National Strength and Conditioning Association from the United States and holds a National Diploma in Exercise and Health Studies (NCEHS) and is always striving to further his education by attending seminars and masterminds around the globe.


His Personal Training clientele is a very eclectic mix and includes individuals who want to “get ripped” and obtain a cover model physique similar to Hayes. According to Hayes, the most common request he gets from clients is, “I want to look like you.” 



Since Hayes has appeared on billboards and international magazines such as Men’s Fitness and Men’s Health, that is an understandable request. Hayes has a genuine sense of humility, but admits, “Very honestly, people come to me because of the way I look, the knowledge that I have, and the results that I’ve been able to help others achieve.  


They also are drawn to the fact that I maintain a competitive standard physique throughout the entire year and not just for competitions.” 



Other clients coming to Hayes are looking for rapid fat loss and strength & conditioning. His current clientele is an eclectic group of people, ranging from men and women who are extremely overweight to guys who are extremely “scrawny” that want to build muscle for the first time in their lives, although most of his clients are those seeking to lose that last five to ten percent of their body fat and get into the ripped cover model type shape for which Hayes is so well known. 


Hayes maintains his five to six percent body fat physique all year round. He doesn’t know when his next modelling photo shoot will take place and he needs to be ready to go, sometimes upon very quick notice. 


In regard to training others he says, “Generally, when people come in for fat loss they are quite overweight and often have never spent much time at all exercising. For those individuals I would utilize a workout program that utilizes their own body weight to help them achieve the most effective and rapid weight loss. 


There would be some strength & conditioning with an integration of weights, but not as much as for someone that comes to me to get into cover body model type condition. Manipulation of diet is also going to be much different for someone that wants to bulk up versus someone that wants to lose body fat and gain size at the same time.” Regarding abs, Hayes says, “Your abs are there. If people want to see abs they have to change their diet. “Abs start in the kitchen” They have to get rid of the layer of fat that rests on top of the abdominal wall. 



It’s not so much related to the number of crunches that you do. I get someone into cover model shape without doing a lot of ab work. I show them how to utilize all the major muscle groups which helps them drop body fat and gain muscle at the same time. People are very surprised that they don’t have to do more exercise than their three sessions with me per week and I can get them from fifteen percent body fat down to six percent body fat within seven weeks. 



They will see their abs (probably for the first time) their arms, chest, back and legs will have grown and they will look like a different person. They will have gained more muscle than they ever thought possible in such a short period of time!


”Hayes spent several years playing professional soccer in Ireland, Spain, and the United States. He began his professional career at the age of eighteen while he was still in college. In Ireland he played for numerous teams including Bohemian FC, Shelbourne FC, and St. Patricks Athletic. In Spain he played for Marbella FC. In the United States he played for the New York Metro Stars whose home field was located at the New York Giants stadium. He then went on to coach high school soccer in Newark and Morristown, New Jersey, as well as other high school locations before returning to his homeland of Ireland to settle into his personal training business. He began training and body building before his professional soccer career and continued to do so while playing soccer.

He was also doing cover modeling during his professional soccer career. He has had the opportunity to train with some of the top body builders in the world including Mr. World. These practical, “hands on” experiences, as well as his formal educational training, have enabled Hayes to achieve a vast knowledge of health and fitness that he is now able to impart to others through his personal training business.


Hayes attributes his success to his internal motivation and determination. He loves what he does and enjoys helping others achieve their goals. He has always wanted to be successful in whatever he has done, whether it is playing soccer, being a cover model, or being a personal trainer. 



He states, “I do my best to be the best.” People recognize this in Hayes and, as a result, seek him out to help them with their training goals. While many people know of Hayes through his cover modeling, there are also many that have been referred to him by people that have had firsthand experience in getting results as one of his clients. Others have learned about Hayes’ results oriented program through finding him online, by reading articles he has written for various publications, or reading his blog posts. 


One client said, “Before I started my muscle gaining program with Darragh Hayes I had always found it difficult to gain any kind of weight or muscle. I have tried many different programs with various gyms and trainers and diets in order to gain muscle and lose stubborn fat without any success. I have now been training with Darragh for just eight weeks and in that time frame I have gained thirteen lbs of muscle and lost any stubborn fat under Darragh’s supervision. I now feel and look leaner, with more muscle than ever and I feel healthier and I am more confident in myself.” 



Another client states, “I was always described as being skinny, but held body fat in the usual places. Within a very short time period I started seeing results from training with Darragh. He trained me in the most effective ways to meet my goals. The training was tough, but enjoyable. I was enjoying training and was seeing better results every week. In total I gained 6.7 kgs of muscle and lost body fat.” Hayes had the opportunity recently to do a photo shoot with Rick Savage of Def Leppard and his wife, who opened a boutique in London. 


Hayes will be doing some personal training with some of the members of the Def Leppard band as well as with Rick Savage’s wife. After seeing some of the cover model work Hayes has done, Savage contacted Hayes specifically to do the photo shoot for the opening of his wife’s boutique. Hayes was then invited to do some personal training with the band after they return from the United States where they played at the premier of the newly released movie, Rock of Ages. 


Hayes has enjoyed getting to know Savage and his family and is looking forward to the opportunity of working with Def Leppard as their personal trainer. Hayes expresses, “I count my blessings and feel fortunate that I am able to do what I do. I have the determination and motivation to become successful and I have worked to be able to put myself in positions where I am seen and recognized. 



As a result, many opportunities have come my way from all over the world.” Hayes enjoys competing and plans to continue to be involved in various fitness and cover model competitions throughout the world. Hayes has been featured in television and print advertisement for leading brands throughout the world and has worked with leading designers in various countries. Two years ago he did a photo shoot with Miss Universe. The Irish National Health board has also contacted Hayes to develop a program to help change the mindset of children and parents to become more health and nutrition conscious. 


Hayes has also written numerous articles for various news publications and blogs and has been featured in articles in every newspaper in Ireland and many news sources around the world. He also has future plans to be an author in and will be launching his new Ebook “7 Weeks to A Cover Model Body”. The sky seems to be the limit for this dedicated cover model who has also dedicated himself to helping others achieve their goals. 


 Darragh Hayes BBS CPT NCEHS

 Owner | Operator of The Cover Model Body Gym.

Cover Model Body Coach Danielle Hayes

Personal Trainer Danielle Hayes

Personal Trainer Danielle Hayes



Hi, my name is Danielle Hayes. I am a personal trainer, strength & conditioning coach based in Dublin at The Cover Model Body Personal Training Studio.


I am a National, European and World Powerlifting Champion, with three National records. With having lifted a total of 360kg at bodyweight 80kg in May 2014 at the World Drug Free Powerlifting European Championships, I was fortunate to have been selected and listed as an ‘elite lifter’ with the Irish Drug Free Powerlifting Association.

Danielle Deadlifting 160kg at the World Championships

Danielle Dealifting 160kg at the World Championships



I also hold a National Referee qualification with this federation, having passed a lengthy written exam and practical exam. I have been competing in Powerlifting since January 2013, and while I have acquired many achievements in the sport over the past two years, my fitness journey began ten years ago, back in 2004, during a period when I was morbidly obese, unfit and unhealthy, both in mind and body.


At the age of 16, I weighed in at a hefty and unhealthy 13st 7lbs and was wearing a size UK 16. It was at this point in my life that I decided I needed to shift the weight. By 20 years old, I had dropped a lot of weight and was wearing a size 8-10 UK. However being uneducated in terms of healthy eating and fitness, I found myself following every fad diet under the sun, becoming obsessed with counting calories and would eat only low fat, low calorie foods. I was also what I refer to as a ‘cardio-bunny’. I never once lifted a dumbbell or thought about ‘building a physique’ through gaining muscle and dropping bodyfat.


What I did do was, I ran for hours each day, to burn more calories than my daily consumption so I could be ‘skinny’ which in hindsight was the worst approach I could have possibly taken. I had lost a lot of weight, but I remained extremely and undoubtedly unhealthy. Instead of my body doing what I had hoped it would, drop bodyfat, it didn’t. I lost a lot of muscle mass. My ideas,  like most were flawed!  Through my over-obsession with calorie counting and wanting to be a ‘skinny minnie’ I found myself developing bulimia, a very serious eating disorder. I was on a self-destructive path, physically and mentally.


I then turned to CMB founder, Personal Trainer and coach Darragh Hayes for guidance and help. He introduced me to a whole new world of training, health and fitness – he started me on a transformation journey, a journey not based on counting calories and burning off those calories by doing lots of cardio, rather he introduced me to the world of lifting weights and eating clean, healthy, dense, real foods. Under his direct supervision, I underwent a complete life overhaul. I overcame my battle with my eating disorder by developing an in-depth understanding of nutrition, which coincided with developing a much more positive attitude towards food. I began setting goals, lifting weights, setting out on a journey to build a healthy, strong, lean, athletic body. It was at this point of my journey that I found my deep passion and love for all things fitness, nutrition and health related.


I can hear you asking…


What keeps me focused? Why do I do what I do? Why do I love it so much? For me, being in the gym is my sanctuary, my meditation, my way of clearing my mind, my inner peace. When I lift weights, I feel strong, physically and mentally. Challenging my body lifting weights has been the greatest method for discovering the strength of my mind. Don’t get me wrong, there are days when I don’t feel like going to the gym. There are always sets that I don’t feel up to finishing. I wouldn’t be human otherwise. There have been times when everyone else in the gym seen me struggle and/or fail, but through perseverance, showing up and by giving my all, I have developed the mental courage to get past failure, train when I don’t feel like I can go on, and discover what I am really made of mentally and physically.


Weight-lifting goes a lot deeper than that for me, however, it gives me something to stand on, something to define myself by. It clarifies who I am in my own mind. ‘I deadlift 170kg. This is what I’m capable of at this moment but I strive to get stronger, leaner, fitter and more knowledgeable. This is who I am. There is no hiding from anyone or lying to yourself about what you can and can’t do. The weight forces you to be honest and self–aware, something which I was not for many years. Even if you are weaker than you thought you were, I can tell you now, there is a satisfaction that comes from knowing where you stand.


Before weight-lifting, most of my days were lived in the grey areas. Weight-lifting is black and white. It has helped me push through the ambiguity and closer to understanding who I am as a person, who Danielle really is. Prior to stepping foot in a gym, my weight battle and eating disorder is what defined me. But not anymore. This type of clarity combined with gradually improving the amount of weight that I can lift has helped my self worth and confidence skyrocket. I know who I am and I am proving that I have and can become better than I was before. “I pulled a 160kg deadlift in my last competition, but 170kg recently in training. That’s 10kg more. I can and will become better. This is proof. What can possibly be more confidence building than direct, indisputable evidence that you are becoming a better human being? Believe me, this concrete proof of my improvement can do more for my confidence than all the positive thoughts in the world!


Investing time in me, in my education, to becoming a personal trainer, improving my health and fitness levels has helped me gain a multitude of things. This includes the resistance to illness, the ability to prevent injury, the confidence in my capabilities and the awareness of my limitations. It has positioned me to make a bigger impact and contribute more value than I could have before commencing my fitness journey. In my case, that means writing various articles, sharing my transformation journey, sharing my experience with all of Ireland on National TV on The Late Late Show, as well as in the independent and with 98fm.


This is one of the biggest benefits of setting out on a fitness journey. It allows you to transform into a better version of yourself, more confident, more self-aware, more mentally and physically strong, so that you can become a better person than you were before! I was taught the tools to build a strong body and mind, and now I feel confident and strong enough to contribute to the world by sharing my story with others.


I want to help others to achieve what they may believe to be impossible. I believe with guidance, hard work, serious grind, dedication, focus and consistency, anyone can achieve great things. My journey isn’t over. The journey never finishes. For me, it has transferred to another ‘chapter’. I am now challenging myself to become better physically and mentally, while at the same time I am excited and enthusiastic about helping and inspiring the people around me.


“Nothing is unattainable. Believe in yourself, believe in the person you can and will be.”


Danielle Hayes CPT

Personal Trainer Dublin | Cover Model Body Strength & Conditioning Coach



CMB Personal Trainer Paul McLoughlin

CMB Personal Trainer Paul McLoughlin

Hi my name is Paul Mc loughlin, I am a 33 year old body Personal Trainer, Strength and Conditioning coach working in the Cover Model Body Gym here in Dublin and have been involved in health and fitness for the past 16 years.

Fitness and health is often described as a journey and as a fitness professional my journey has been very similar to many of the clients that I have had the pleasure of working with in the Cover Model Body Gym. The only real difference is that my journey is specific to me. Every individual’s journey is different and special to them and equally as important. There are many varying reasons as to why somebody may want to take an active interest in their health and wellbeing and invest in themselves yet we all encounter many of the same emotions and issues along our respective journeys, but one thing remains the same. You have to be smart, dedicate yourself, work hard and never giving up is the only way to really achieve the physique you truly desire. It is not always easy to continue and keep going, there will be ups and downs and questioning of time, but you must persist and be patient. That persistence I believe, separates the amazing success stories with the failed endeavours you will never hear about.

At a young age I wasn’t always happy at what I saw when I looked in the mirror and it also did not fill me with confidence but training provided me with the discipline and self improvement I craved and helped improve my self confidence as I was becoming an adult. I spent many years learning and making mistakes before I decided to take my passion and interest for fitness to the next stage.

In 2006 I enrolled at the National Training Centre and obtained my NCEHS ( National Certification in Exercise and Health Studies ) level 4 personal trainer qualification and for the next couple of years I balanced a full time career with my passion for personal training and sport, remaining heavily involved with community groups and teams I ran a successfully community bootcamp and worked with local intermediate soccer clubs as a strength and development coach.

At the age of 33 I am now very proud of my physique but I have spent many years working to understand my body and realise what works for me and I have made many mistakes that I have learned from while always looking to improve and learn. It wasn’t until 2013 when I joined up with Darragh and at The Cover Model Body Gym that I really took my personal training passion to the highest level, continuing with my own personal development I underwent the 12 week cover model body program under Darragh’s supervision and guidance.

These 12 weeks were the toughest training weeks I had experienced in my entire fitness journey but further improved my knowledge and understanding of training systems and my own body, it wasn’t always easy but the program, Darragh and the rest of the CMB Coaches gave me the strength and encouragement I needed during this right of passage. After 15 years of training I reached my best level of Strength & Conditioning reducing my body fat from a respectable 14.8% to 4.8% while also packing on 3.5kg of hard earned muscle, I continue to train hard, stay focused and motivated and have set myself my next big challenge of competing in the (WBFF fill in the title here Darragh :) ) next year in Las Vegas.


Paul went from 14.8% bodyfat to 4.8% in 12 weeks

Paul went from 14.8% bodyfat to 4.8% in 12 weeks


Now as an established member of the CMB Team I am privileged  to work closely with clients that share my passion for health, fitness and be a part of their fitness journey. I have a true desire and passion for helping others to change their lives. It drives me to want to improve as a personal trainer, a coach and as a person everyday.

Paul Mc Loughlin CPT NCEHS

Personal Trainer Dublin | Cover Model Body Strength & Conditioning Coach





Mark McQuaid Cover Model Body Coach


Hi my name is Mark McQuaid,

I’m a strength & conditioning coach and personal trainer currently working in the Cover Model Body personal training studio in Fitzwilliam Street, Dublin city.

Here is my story so far..

I have always been involved in fitness and exercise from a very young age. My passion growing up was football, it took over my life. I would play 2-3 times a week with my team and every other day out with friends. As I grew up my love for football didn’t change and I went on to play all the way to my mid/late 20’s. It was probably when I was around 18 I realised I was missing out on one of the most important elements I required to play at a top level, strength! I was playing at a high level against a lot older and stronger players. I needed to grow. I was always been that scrawny kid that looks like they could blow over on a windy day. I was very physically fit but lacked the strength for the sport I was playing. I had no option but to join a gym, sure that’s what everyone does right?!



Joining a gym in Dublin for the first time is never easy, no matter if you are young like I was when I first started on my journey to building muscle and getting strong or with a different goal in mind. I was like many people I was scared, nervous and clueless! My training was based around YouTube videos and copying other BIG looking people training in the gym which is never a good idea because most are doing things arseways anyway.



I was training like a body builder isolating body parts but it wasn’t working nor was I getting much stronger. I was training 4-5 times a week and still getting nothing to show for it. Even though I wasn’t getting the results I was looking for I still fell in love with the whole idea of weight training and it soon replaced my love of football.  Sure who doesn’t want to be stronger and look better? This led me to a new chapter in my life. I went on to college to get my qualifications as a personal trainer and strength & conditioning coach.



I had learned a lot in college regarding how to teach group classes such as step aerobics and circuit training.  A small amount on nutrition and science but not enough for what I was looking to know. I was more interested in personal training and needed to know more and look the part if I was to progress to be a top personal trainer. After I had finished college I began to teach boot camps and started looking for a job in a gym. While I was working two days a week I was in the gym a lot, still training the same and still looking at other weight lifters for tips on training.



One day when I was training there was one person that stood out from all the rest, he had a different look to the other people. Still big in size but also with an athletic physique, I hadn’t seen anyone look like that before. I had to approach and pretty much ask how do I look like you. Thinking back now I feel so lucky that the person happened to be a coach and a personal trainer. I had hit the jackpot. Someone I would love to look like and who has all of the knowledge I was craving.



In 2010 I began training with Darragh Hayes.  As nervous as I was to start I was looking forward to it at the same time. I think I was more interested to see if it was the real deal or would I struggle to achieve my goals again! After the first few sessions I had realised I had made the right choice. Our sessions began with teaching me how to warm up correctly for weight training and teaching me core and mobility drills as well as technique on all of the big lifts, squat, bench and deadlift.



Even though I had been to college I had to start from scratch. Over the course of our sessions I started to change as a person, I wasn’t sitting down and making all of the wrong choices with my nutrition anymore, formerly with rolled shoulders,  I was now sitting and standing up tall, changing my lifestyle, changing my life. No more restless sleeps and no more daytime crashes. Personal training with Darragh inspired me to want to become what I am today, he became my mentor and a really good friend. It was a total change on my outlook and personality. When I was finished I had the confidence and belief to go and spread what I had learned from Darragh and continue my own journey.



I went in search of a job in the health and fitness industry and I was lucky once again to get a job opportunity at Westwood club. I had many interviews during the time since finishing college with different clubs and every one of them gave me the same answer, I was rejected for not having any experience. This is when my luck had changed, the manager in westwood at that time had seen something in me and gave me a chance. Two weeks work experience turned into four years working with the Westwood team and enjoyed it very much.



I met many people through the years who have helped me progress in my career. Starting my career in there I settled in very quickly and during my time in Westwood I trained a variety of different people with different goals such as fat loss and muscle gain. I also spent time training people with such injuries as being in a wheelchair unable to walk and people that are autistic and I loved every bit of it. Sometimes it doesn’t feel like a job when you see their faces as they get results. Near the end of my fourth year in Westwood I went back to train with Darragh a second time.



My second spell with Darragh was slightly different to the first time I had trained with him. I was more experienced and a little bit bigger. I was just under 74kg with around 6% body fat, My new goal was to get to 80kg keep the body fat low and continue to learn from my mentor Darragh. It had been over 3 years since I last trained with Darragh but it was no different, still loads of fun and laughs. I trained with Darragh for over one month and in that time I achieved my goal. I kept my body fat low and on the scales I was 79.6kg. Not only had I reached a goal that I had set but also in that time I had set new goals to strive for.



I improved my strength so much in that short time I have set a goal to compete in powerlifting competitions in the future. Something I would have never thought I could possibly compete in given my struggle to gain size and strength all of those years ago before I met Darragh.  As my improvements over the time I was away from Darragh increased so much I was then offered an opportunity to work with Darragh, something I had wanted since I first trained with him. All that hard work paid off, my dream had come true. Sometimes you have to do what others won’t to achieve what others don’t.



So that’s my story so far, I currently love life working in Cover Model Body Gym with great people and enthusiastic clients. If you need any help with diet, training tips or anything else just get in touch and I’ll get back to you. Thanks for taking the time to read this blog and look out for more to come

Mark Mc Quaid CPT

Cover Model Body Strength & Conditioning Coach | Personal Trainer Dublin

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